Most Americans are familiar with the radio and television ads that appeal for donations of unneeded cars, boats, or real estate. Though the process seems quite simple, those who attempt such a donation know it’s not always as straightforward as it seems. Securities, however, can be gifted with relative ease and have significant advantages.

The simplest way to donate to charity is to write a check or to drop some bills into a collection basket. Naturally, all charities welcome donations of cash. What many people don’t realize is that most charities also gratefully accept any kind of publicly traded security, including stocks, bonds and mutual funds, in lieu of cash.

Choosing to gift appreciated securities can be infinitely preferable to gifting a car, boat, motor home, or even cash. What’s more, gifting securities is a straightforward process, particularly under the guidance of a wealth advisory team working to optimize your charitable inclinations.

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