Owner of Status Go Consulting, Matt Roskuski, has over two decades of executive-level sales and marketing experience. He has worked for organizations of all sizes, from small privately-owned companies to global giants. His experience spans a diverse collection of industries including technology, telecommunications, manufacturing, consumer products, ecommerce and healthcare.
Matt’s a native of Ft. Wayne and has a degree in Management from Purdue – West Lafayette. Early in his career, he spent nine years in Colorado and Southern California before returning home for good.
Seth welcomes Matt Roskuski to discuss his background in sales, marketing and consulting. Matt explains how he helps small businesses align their sales and marketing efforts to achieve better results. He shares examples of challenges he has faced when bringing different departments together. Matt also discusses how he works with companies on developing strategic plans and processes to improve productivity. The conversation provides business owners with insights on optimizing operations from an expert consultant.
“So it’s really about alignment, and making sure that everything we’re doing from a marketing perspective is pointed at getting that person that we want to talk to, to notice us or to engage with us, or to be aware that we exist, again, depending on where they are in the funnel.” – Matt Roskuski
This week on The Owner’s Corner:
- Entrepreneurship and business growth with Matt Roskuski.
- Career path and industry experience.
- Sales and marketing operations consulting.
- Aligning sales and marketing efforts for business success.
- Marketing strategy and execution.
- Aligning sales and marketing efforts for better results.
- Sales training and bridging gaps in organizations.
- The importance of customer service representatives in sales.
- Marketing alignment and strategy for small to medium-sized companies.
- Sales and marketing strategies with a consultant.
Our Favorite Quotes:
“From a marketing perspective, how do we find lots of that person? And that’s what marketing does, right? They try to take a big group of people and find the few that are a fit potentially for what we’re trying to sell them. Okay, marketing, go work your magic and get the message we agreed upon to those people that we want to talk to.” – Matt Roskuski
“The individual that answers the phone at SYM is probably one of your best advocates for the company. Are they cheerful, because that’s the first impression a lot of people are going to get, or even our customer service representatives, we couldn’t grow and be who we are without really good people servicing the client.” – Seth Whicker
“Make sure that what everybody’s doing, whether it’s sales or marketing, but particularly sales and marketing is pointed toward a result and an action that you want to drive.” – Matt Roskuski
Connect with Matt Roskuski:
About SYM Financial and The Owner’s Corner Podcast
The Owner’s Corner is a show for business owners. In each episode, host and financial planner Seth Whicker sits down with business owners and the professionals that serve them to talk about what it takes to build a business. Our guests come from many industries and walks of life to share their biggest wins, mistakes made along the way, and their thinking about the all-important exit planning.
Email Seth at firstname.lastname@example.org with questions, comments, and to schedule a one-on-one conversation.
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Disclosure: Certain links above are to third-party sites and are not affiliated with SYM Financial Corporation (“SYM”). SYM is an independent investment adviser registered under the Investment Advisers Act of 1940, as amended. Registration does not imply a certain level of skill or training. More information about SYM including our investment strategies, fees and objectives can be found in our ADV Part 2, which is available upon request.