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A woman with short brown hair, wearing a dark blazer over a blue top and a necklace, smiles at the camera. The background features a light abstract design. Text on the image reads: "Executive Decisions: A Podcast for Business Leaders" and "Julie Fasone Holder: 'You can't change your brand if you don’t know what that is.'" This podcast offers insights from influential corporate women.

Finding Your Brand with Julie Fasone Holder (podcast)

Julie Fasone Holder is the woman behind JFH Insights, an executive coaching business that supports leaders and influencers in developing advanced leadership strengths and bringing more value to the companies they represent. Before founding JFH Insights, Julie was the former Senior Vice President of Dow Chemical. With Dow, Julie accumulated extensive experience running multi-billion-dollar business portfolios. She also spent a few years running public and government affairs for them. Julie joins me today to describe her professional experience and the challenges she encountered by being a woman in the corporate world. She explains the critical differences between mentors and sponsors and how they can elevate your career. She shares actionable advice with those just getting started and those looking to climb the corporate ladder. Julie also discusses the unwritten rules in corporate, how to balance family and work as a woman, and her hobbies outside of work. “You can’t change your brand if you don’t know what that is.” – Julie Fasone Holder This week on Executive Decisions:
  • Who Julie Fasone Holder is and the various executive positions she’s held
  • Where Julie got started and her first job in San Francisco
  • Why sales is a great entry point for most professions
  • Julie’s advice to someone just getting started
  • Learning the difference between a mentor and a sponsor
  • The benefits of partnering with a sponsor
  • What women need to help them reach higher in the corporate world
  • Why women need to think in shades of gray
  • The unwritten rules in business most people don’t understand
  • What women can do to enhance their brand
  • Why committing to diversity, inclusion, and equity is good for companies in the long-run
  • What Jolie does outside of work and her passion for traveling
Our Favorite Quotes:
  • “Find people you can go to for professional advice.” – Julie Fasone Holder
  • “Being a mom and having family responsibilities and trying to balance it a little differently, you’re kind of few and far between as a female.” – Sarah Delahanty
  • “So many parents feel a certain obligation to be there for all the things. It can be challenging when there’s a large responsibility on someone’s plate professionally.” – Sarah Delahanty
Connect with Julie Fasone Holder: About SYM Financial and Executive Decisions Podcast Executive Decisions is a show for business leaders. In each episode, host and financial advisor Sarah Delahanty sits down with executives and local experts who serve them. Together, they tackle some of the harder questions that business leaders face today. From inspiring creativity in the workplace, to managing company politics, to making the best choices with executive compensation, taxes, and lifestyle — our show delivers stories and lessons learned across many industries and lifetimes. Email Sarah at sdelahanty@sym.com with questions, comments, and to schedule a one-on-one conversation. Follow Sarah on LinkedIn Follow SYM Financial on Facebook Subscribe here: Apple Podcasts Amazon Music/Audible Spotify Stitcher And, if you enjoy the show, please leave a review to help others discover the podcast.

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